World No Tobacco Day
The theme for World No Tobacco Day 2025 is 'Unmask the appeal'.
We are asking young people to tell us how they feel about industry marketing efforts aimed at luring them into becoming addicted to health harming products, and speak out about that tactics deployed by Big Tobacco and associated businesses so that they are put to an end.
The theme this year is 'Unmask the appeal'
The UK is committed to the World Health Organization’s Framework Convention on Tobacco Control Article 5.3 which challenges the attempts of the tobacco industry and its associates to influence elected representatives about health policies.
The theme is 'Protecting children from tobacco industry interference'
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What can I do?
We encourage young people to use their voices collectively to express how they feel about being targeted by the tobacco and nicotine industries and what they think should be done to prevent attempts to influence them into using addictive, health harming products.
If a young person is a member of a youth group, they could film short videos or animations (1-2 minutes) for posting on their youth organisation's social media channels and perhaps also write to their MSPs. You can find an email template below.
If you are a youth group leader, why not start a discussion or activity about the topic at an upcoming session? Asking young people questions like those below could help to get the conversation flowing.
- Do you get to choose what vapes advertising you see? (signs in shops, posters of products etc)
- Do you think young people who vape would have any interest in continuing, if they didn’t have any flavours?
- Do you ever see vapes promoted by influencers on social media?
#TobaccoExposed
Young people's views of vape advertising in Scotland
Dr Marissa Smith from the University of Glasgow carried out a research project involving 11-16-year-olds in Scotland's central belt that explored their experiences and opinions on vapes advertising. We spoke to her about her work, what the young people shared and what needs to be done to protect them from becoming addicted to health harming products.
Sugarcoat was a project ran with young people from Youth Space Fife. One of the videos they produced called "What are you going to do about it!" explores youth vaping through expert interviews and public opinions.
Watch the interview with Marissa, the video co-produced with the young people, and the Youth Space Fife video below.